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Festivals are a feature in Plants vs. Zombies: Battle for Neighborville introduced in the October 2019 Patch. During Festivals, Wingding appears with a prize map consisting of different prizes for the month. Prizes can be bought with Prize Bulbs, and they have to be bought in a row. You must purchase prizes in the order of the path you take. There are several different paths to take, with there being a special reward for purchasing every prize on the prize map.
At the end of the prize map, there will be a Grand Prize that costs 20 Prize Bulbs. The Featured Reward is a variant of this prize.
Lawn of Doom 2019: The reward for getting everything was Super Scarab, a variant of Insecto Brainz, a costume for Super Brainz.