Board Thread:Weekly Discussions/@comment-26520884-20160823204837/@comment-27769607-20160824172150

Yappat wrote: The downfall to PvZ2 was created through the greed of EA, and then EA ran out of ideas to generate money, so they dropped most production from PvZ2 and moved it to PvZH.

PvZH appears to generate more money, due to the slow time of getting the Premium Packs, forcing players to spend money on Gems to get all of the good cards. And then crafting came.