Board Thread:Plants vs. Zombies 2/@comment-25571438-20150714123227/@comment-7234182-20150714171218

Anyway, to get back on topic, the StartDate is a UNIX timestamp. It's the most common way computers store dates. The number is the exact number of seconds since the start of the UNIX epoch, which was January 1st, 1970 at midnight (UTC).

1438041600, which is when the Summer Nights Pinata Parties are scheduled to start is July 28th, 2015 - exactly 1438041600 seconds after the UNIX epoch.

https://en.wikipedia.org/wiki/Unix_time