User blog comment:1Zulu/RTON Format/@comment-1764483-20151127200550

It appears as if a list marker (0x81, for example) is followed by a hexadecimal value (0x11), that's the number of bytes that are used in the following string (for example, 0x81 0x11 would precede "electricblueberry" in the magento filter, and 11 as a hexadecimal value is 17 as a decimal value. (Likewise, decimal 11 is equivalent to hexadecimal 0A).