Board Thread:Plants vs. Zombies Heroes/@comment-27053902-20161216233408/@comment-5939269-20161222123953

VeXJL wrote: I think EA is desperate for money that they made the ad-for-gem thing. No. They probably make a good amount of money on this game since it's a model that is proven to work.

This is simply a way for them to start monetizing through their F2P players so that they can make money while F2P players continue to not spend a single cent.

The P2P players will still spend money like always.